Animal rights advocacy group Voiceless has accused the food industry of cynically manipulating ‘feel good’ product labels to hide the inhumane treatment of animals reared using intensive farming practices.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A report released yesterday (16 May), titled ‘from labelling to liable’, found that the majority of Australia’s animal-derived foods are sourced from factory farms. However, ambiguously worded labels such as “farm fresh” or “naturally perfect” are used to mislead consumers as to the true origin of the product.
Launching the report, Voiceless director, Brian Sherman AM, said: “The current regime of animal-derived food product labelling in Australia leaves consumers ill-informed about where their food comes from and fails to provide them with the confidence to make ethical choices at the supermarket.”
