McDonald’s Australia this week launched its new low-fat menu.
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The new menu boasts eight products including apples, salads, yoghurt, vegetable burgers, chicken foldovers and low-fat muffins, all with fewer than ten grams of fat. The range will include the nutritional value of each product on its packaging.
The move comes in response to criticism that fastfood chains and convenience foods carry a large part of the responsibility for the growing problem of obesity, and in a bid to retain the loyalty of consumers seeking to improve their diet.
McDonald’s Australia CEO Guy Russo said the new range, which cost A$3m (US$1.95m) and six months to develop, is partly an effort to stop customers avoiding McDonald’s products in the search for healthier alternatives. It will be accompanied by a $6m media campaign.
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By GlobalData
