The first international Boston Market restaurant will open in Burwood on Friday, 1 March 2002, creating what the company calls an entirely new restaurant segment in the ‘eat-out’ market within Australia.
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Stephen Jermyn, MD of Boston Market Australia, said: “Boston Market will bring a whole new home style meal experience to the Australian consumer.
“We have recognised that in our increasingly fast paced world, people are pressed for time and looking for ways to make their lives easier.
“We believe Boston Market’s signature menu items will have great appeal to time pressed Australians. Consumers everywhere are looking for convenient, wholesome meal solutions, and Boston Market can service that need.”
In the US, Boston Market is a leader in the growing ‘fast casual’ restaurant segment. Since established in 1985 in Boston, Massachusetts, Boston Market has expanded to nearly 700 restaurants in the US.
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By GlobalData“With its strong consumer appeal and loyalty in the US, Boston Market offers the Australian consumer a unique dining experience of complete home style meals. We’re confident that Boston Market will have the same brand appeal to attract and grow the Australian market,” said Jermyn.
