Australian chocolate manufacturer Darrell Lea has launched an initiative with the Queensland Parks and Wildlife Service to turn Easter chocolate sales into wildlife donations.
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Darrell Lea stores will stock chocolate bilbies rather than chocolate bunnies this Easter, and with each one sold a donation will be made to the Save the Bilby Fund.
The bilby is Australia’s most threatened species, with as few as 600 left in the wild, and the Fund is seeking to re-establish a wild bilby breeding programme.
The species is already extinct in New South Wales, Victoria and South Australia.
National swimming champion Dawn Fraser has joined the campaign. “My little part in the Save the Bilby Fund is to encourage Australians to buy a chocolate bilby rather than a chocolate egg this Easter,” she told the Herbert River Express: “There will be no bunnies in my house this year, only Easter bilbies.”
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