Leading Australian retailer Coles Myer has launched its much-anticipated MasterCard.

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The card is issued through GE Capital Finance Australia. If customers use it together with their FlyBuys programme, they can gain rewards much more rapidly, reports the Gold Coast Bulletin.

“This is a compelling customer offer and an important component of the overall Coles Myer loyalty programme that also includes a revamped FlyBuys programme and a fuel discount offer for Coles, Bi-Lo and Liquorland customers,” said chief executive John Fletcher.

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