Australia’s Goodman Fielder aims to shape its business into a portfolio of ‘power brands’ within three years as it released details of it eagerly waited strategic review.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Miller, baker and snacks maker Goodman plans to restructure its business by running its milling and baking businesses separately as pure cash operations. Goodman said it will fold its New Zealand milling and baking, Bluebird brand cereals and Meadow Lea margarine into one unit. In Australia meanwhile it will focus on core brands including Uncle Tobys cereals and snacks, Meadow Lea and Helga’s bread. The company plans to eliminate up to half of its size and flavour varieties within brands, reducing packaging and production costs.


CEO David Hearn said the plan would see cost savings of about A$60mn a year over the three years, but at an annual restructuring cost of A$50 million. He added that Goodman would deliver full-year earnings growth of approximately 5%.


The company’s plans were released as it announced half-year profits of A$37.5m. A A$200 million (US$102 million) capital return was also announced.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact