The buying practices of supermarket chains Coles and Woolworths should change overnight, according to federal agriculture minister Peter McGauran says, reported the Australian Broadcasting Corporation.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


McGauran said a long-term partnership should be formed between the growers and the supermarkets so that rural Australia is globally competitive.


“We will be part of an industry-grower-government partnership, but we’ve got an immediate problem that won’t be solved over the long-term because they simply won’t still be in business,” he said.


“Consequently country of labelling is important and the buying practices of the supermarket chains have to change overnight to support growers.”


McGauran’s comments come as a group of about 25 Tasmanian farmers continue a tractor trek to Canberra in Melbourne today, lobbying for tougher country of origin food labelling laws and an end to imports.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The ‘fair dinkum food’ campaign was launched after Tasmanian farmers suffered major contract cuts in the pea and potato sectors.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact