Upmarket Australian pie maker Shakespeares Pies is to buy Western Australia’s Jesters Jaffle Pies Co.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The deal means Shakespeares will operate 61 gourmet pie shops in New South Wales, Victoria, Western Australia and New Zealand, making it Australia’s largest franchise pie business.


Jesters is being sold by cattle breeding operation Australian Agricultural Company, which will take a 25% stake in Shakespeares and gain seats on the board as part of the deal.  


Majority-owned by investment group Hunter Bay Partners, Shakespeares has 15 NSW stores which rise to 30 in the next year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact