In a bid to prove to consumers that it produces “good fun food,” SPC Ltd has hired spin bowler Shane Warne to advertise its new baked beans and spaghetti range that cooks in the microwave.
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The television adverts featuring Warne will hit screens at the end of March, and the new products will hit the supermarket shelves within the next two months.
Nigel Garrand, the new managing director of the Australian owned food processing company, commented: “The agreement with Shane Warne, and the aggressive promotional program, is the beginning of SPC’s push to increase the profile of the SPC brand.”
