UK confectionery giant Cadbury Schweppes is to spend A$5m (US$2.59m) in a bid to boost sales of its flagship Dairy Milk chocolate bar in Australia.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The firm is hoping that the new integrated promotional campaign will take the chocolate away from its traditional family image into a younger, trendier market.


Designed by Whybin Lawrence TBWA, the ads depict a surfer in a sea of Cadbury chocolate while the Beach Boys’ hit “Wouldn’t It Be Nice” plays in the background.


Consumers will see the new campaign and its clay-mation characters on television, radio, print, outdoors and Internet advertising.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact