The Cattle Council of Australia has demanded an immediate apology today [Friday] from US Trade Representative Robert Zoellick, who took a swipe at Australian beef for being “stringy”.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Zoellick made the reference when announcing improved estimates for US beef exports despite a continued ban by Japan. He is reported as saying: “They’re [The Japanese are] now running so short of beef, one of their favourite meals, they don’t have the beef to be able to bring in, and Australian beef is too stringy.”


Cattle Council of Australia executive director Brett de Hayr referred to Zoellick’s words as an “underhand and cheap attack on the Australian beef industry”.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now