White-fleshed peaches and nectarines have been given a warm reception in Australia after growers developed the fruit using California-based Bradford and Zaiger’s growing technology. Sold under the Z-Sweet brand, the fruit has proved a hit on local markets this year after an initially lukewarm reception last year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now