Austrian retailer Billa yesterday [Wednesday] signed a contract to buy a 1.15 hectare plot of land in Pleven, north Bulgaria, on which it will build a new hypermarket.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The hypermarket will cost some 8m levs (US$4.1m) and create 100 jobs once construction is completed. The store is expected to welcome its first customers next February.
Billa already operates nine stores in Bulgaria, three of which are in the capital city of Sofia. A further eight to ten hypermarkets are in the pipeline.
A company representative claimed that Billa contracts only with Bulgarian suppliers, even for imported food products.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData