LWM Potatoes, a unit of Lamb Weston/Meijer, has been granted EU approval to acquire part of Austrian frozen food producer Frisch & Frost.

The European Commission has concluded that, following the proposed merger, the market for deep-frozen potatoes would remain competitive as the overlap between the parties’ activities are limited, due to their focus on different geographic areas.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Frisch & Frost produces and sells chilled products, with a focus on deep-frozen potato and dough products supplying the foodservice sector, fast-food chains and the retail sector in Austria as well as some countries in Central and south-eastern Europe. It is owned by RWA International Holding, a holding company controlled by the BayWa/RWA Group.

LWM produces and sells deep-frozen potato products and dehydrated potato products in the Netherlands, France, Germany, the UK, Spain and Italy.

Following the transaction, LWM and RWA International will hold joint control of Frisch & Frost.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact