Kraft Foods has seen strong growth at its Middle East and African (MEA) business units and anticipates further improvements in the region, the company revealed.
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Successful brand and marketing investments, favourable product mix and pricing offset higher input costs in the region and drove sales gains.
Patrick Satamian, Kraft vice president and area director for the MEA region, was upbeat about the second half of 2008, stating that the company would reinvest in its brands and continue to reduce costs.
He added that Egypt and the MEA market accounted for more than 52% of Kraft’s global volume growth, with powdered beverages, cheese, biscuits and confectionery driving the development.
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