The CEO of Bare Snacks has claimed the US natural snack maker is seeing “double-digit” sales growth, supported by distribution gains and innovation.
“Bare continues to drive double-digit growth through new distribution, new product development and a laser focus on growing household penetration and purchase frequency,” Santosh Padki, CEO at Bare Snacks, told just-food.
Padki, whose career includes time at Source Food Technology and Ruiz Foods, joined Bare Snacks two years ago. Bare Snacks, formed in 2004, has attracted various private-equity investors since its formation; its current shareholders include venture capital group NGEN.
Padki suggested there is still plenty of scope for Bare Snacks to grow distribution in the country. “We continue to gain distribution on our current product lines and new ones like bare chia coconut bites nationwide.”
Bare unveiled a new line of chia coconut bites at the Natural Products Expo West trade show in California earlier this month. Padki said the range addresses “several hot trends with one product”.
These trends include “the superfood power of coconut and chia, simplicity of ingredients and the desire for a healthy, satisfying snack with sustenance”, he asserted.
The range, which adds to Bare’s Snacks Gone Simple portfolio, consists of coconut slices, baked and seasoned with “whole food” ingredients and sprinked with chia seeds. It consists of three varieties: chia with vanilla, chia with flaxseed and chia with pineapple.
The group also uses innovation to support growth and, Padki claimed, Bare Snacks aims to be the first to market with new snack concepts. For example, Padki said the company was the first baked fruit brand to launch a full line of coconut chip flavours in 2014. “Bare has experienced double-digit growth year-over-year because of our innovative products and understanding of consumer needs,” Padki stressed.
Bare’s focus on “whole food ingredients” also means that its products are free from artificial colours and flavours. Its range, which includes the core apple, coconut and banana chips, are produced using pickled fruits which are then baked not fried or dehydrated. The group’s ingredients are Non-GMO Project verified and gluten-free as well as offering “a good source of dietary fibre”.
Bare’s snack lines are available at retailers throughout the US. Stockists include Whole Foods Market, Sprouts, Safeway, Publix, Amazon and Target. “Because we offer simple, delicious snacks that everyone can enjoy, Bare’s cornerstone products are available in natural and conventional grocery channels,” Padki revealed. “Bare has very strong velocities and traction in impulse-driven retail locations like the front check-stand and on display in the perimeter of the store.”
In order to increase its levels of household penetration, Bare invests in product sampling. “Awareness and trial building programmes are key because we know once consumers taste bare’s products, they love them,” Padki suggested.