Belgian discount supermarket group Colruyt booked an increase in sales for the first nine months of the year, with growth reported at both its retail and wholesale units.

The company said that overall sales rose by 6.1% to EUR6.26bn (US$8.44bn), while underlying sales were up 6.4%.

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The company’s retail arm, which sells direct to consumers, booked growth of 5.1% to EUR4.75bn. Colruyt said that gains were driven by its discount campaigns and strong footfall over Christmas. Colruyt said that its value focus enabled it to grow market share in Belgium.

Meanwhile, the group’s wholesale unit reported sales of EUR1.04bn, up 7% on the year.

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