French food giant Danone has launched a range of yoghurts and desserts for the Belgian market.
The Belorigine range includes three yoghurts in Strawberry, Cherry and Syrup flavours; yoghurt drinks in Strawberry and Original flavours; Belgian chocolate and Gingerbread flavoured mousses; and Vanilla and Belgian chocolate desserts.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The yoghurts are available in 500g pots with an RRP of EUR1.69 a pot, while the yoghurt drinks retail at EUR2.29 for a pack of 8 x 100ml.
The mousses have an RRP of EUR1.70 per 4 x 60g pack and the puddings are available in packs of 4 x 125g for EUR1.89.
“Belorigine Danone is a 100% Belgian creation,” the firm said. “And all nine products are manufactured with local flavours from Belgium, in the Danone factory in Rotselaar with the help of local partners.”
Danone added: “This development illustrates the reality more than ever of Danone to be a “great local company. In other words, to build on the knowledge and advantages of a multinational using the service of local people.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe Belorigine range will be available from 26 April.
