Delhaize opened its second pilot Red Market store in the Belgian town of Andenne today (23 October).
The Belgian food retailer said the 1,500 sq m low-cost pilot store will feature a limited range of around 6,000 items including local produce and 100% self-scanning to minimise cost.
Consumers take a barcode-equipped card on entering the store for use with one of the 210 self-scanners, while Red Market also uses the so-called ‘Q-buster’ system at the checkout.
As with the first Red Market store in Gembloux, the Andenne store will be operated by Delhaize Groupe subsidiary Smart Food Shopping.
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Four more Red Market pilots are slated to open next year.
