BELGIUM: Delhaize gives 2.6m shoppers reward Plus Card
Belgian retailer Delhaize Le Lion has offered some 2.6 million customers the option of paying their bill with a new loyalty reward card scheme, which swings into action tomorrow [Thursday]. Some 118 stores in Belgium accept the card, which will feed into an electronic payment system. Customers will pay €2 (US$1.77) to obtain the card, and can use it to pay for goods up to the value of €400 per week. Each transaction earns them five points, which can later be redeemed against goods.
Belgian retailer Delhaize Le Lion has offered some 2.6 million customers the option of paying their bill with a new loyalty reward card scheme, which swings into action tomorrow [Thursday].
Some 118 stores in Belgium accept the card, which will feed into an electronic payment system. Customers will pay €2 (US$1.77) to obtain the card, and can use it to pay for goods up to the value of €400 per week. Each transaction earns them five points, which can later be redeemed against goods.
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