Beston Global Food Co., the Australian group, has appointed Sunwah Group to handle its products in Hong Kong, Macau and parts of southern China.
Dr Roger Sexton, Beston’s chairman, said the companies had set up a venture that “filled a gap” in the company’s Asian distribution.
“We are strong in China and the ASEAN region with our own on-the-ground marketing and distribution teams but we lacked a direct presence in Hong Kong and Macau,” Dr Sexton said.
Beston has a presence in the Chinese city of Dalian in the country’s Liaoning province. The company said the venture would look to take its products into the Chinese provinces of Guangdong and Jiangsu.
Sunwah is an importer and distributor, supplying major hotels, supermarkets, air-catering companies, theme parks, fast food chains and restaurants. It will hold a 51% stake in the venture,
“Beston has a wide variety of premium quality food and beverage products which are in high demand in Asia,” Sunwah chairman Dr Jonathan Choi said.