Beyond Meat, the US meat-alternative upstart, is to enter markets in Europe this summer, executive chairman Seth Goldman has confirmed.
Goldman told just-food today (7 May) the company would issue more information on its launch plans “in the coming weeks”. He declined a request for further details.
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Beyond Meat, founded by CEO Ethan Brown in 2009, is the maker of the vegan Beyond Burger. The company attracted Goldman as an investor first before the founder of Honest Tea joined the company’s board in 2015 as executive chairman.
The company says its products are now listed in 11,000 outlets in the US, including at other major chains such as Walmart, Kroger and Target.
In February, Beyond Meat announced plans to build a 26,000 sq ft research and development (R&D) centre at its headquarters in El Segundo in California.
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By GlobalDataTyson Foods, the US-based meat giant, is a shareholder in Beyond Meat. It acquired a 5% stake in Beyond Meat in October 2016 and upped its position to an undisclosed amount in December last year.
