US meat alternatives business Beyond Meat has secured its first listing with a mainstream grocer in the country.

Beyond Meat’s Beyond Burger is to be sold in more than 250 Safeway stores in California, Hawaii and Nevada.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Beyond Meat, a privately-held company producing plant-based meat products from soy and pea proteins, was set up in 2009 and has won listings in natural and organic retailers in the US, as well as at some foodservice operators.

In October, Tyson Foods, one of the world’s largest meat processors, bought a 5% stake in Beyond Meat.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Last month, Beyond Meat said it was to expand into its first overseas market, Hong Kong. 

Earlier this month, the company announced it had appointed Coca-Cola Co. executive Chuck Muth as its chief growth officer. Muth was set to join Beyond Meat at the end of this month, with a remit to increase the distribution of the company’s products.

Why Tyson Foods’ investment in Beyond Meat is shrewd – just-food analysis from October 2016

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now