Bonduelle is launching a line of five vegetable soups in Italy, called Le Zuppe!
The line includes: Tuscan minestrone with beans and cabbage; cauliflower and broccoli; cream Solferino with tomato and basil; creamed peas with whole peas; and Trentina soup with spinach, barley and diced bacon.
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The microwaveable line will be available in two sizes: two servings designed for home consumption and a single serve portion that includes a spoon for eating on-the-go.
Available from this month throughout Italy, Bonduelle’s soup line has an RRP of EUR2.99 (US$3.24) for the large pack and EUR2.49 for the single serving.
The launch of the new Le Zuppe! range will be supported by outdoor, digital and in-store marketing.
Bonduelle has focused on innovation as it works to grow in the Italian market. The French vegetable processor recently launched a range of bagged salads designed to be paired with various food items.
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By GlobalData
