Brazilian retail group CBD has booked a 12% rise in same-store sales for the third quarter of the year.
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CBD, better known through its trading name Grupo Pao de Acucar, operates just under 600 stores throughout Brazil.
The company yesterday (13 October) reported same-store sales growth of 12.9%; turnover leapt 38.2% on BRL6.09bn (US$3.54bn).
CBD saw its same-store sales accelerate during the third quarter. Over the first nine months of the year, same-store sales rose 12.1%.
CBD said a key factor in its “excellent sales performance” was a campaign that marked its 61st anniversary last month.
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By GlobalData“A great success for the second year in a row, this transverse campaign strengthens the group’s position in terms of communication and innovation, resulting in increased visitors to all the group’s stores during this period,” the company claimed.
