Italian food manufacturer Cirio Finanziaria is to sell its Brazilian household goods division Bombril.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Attilio Zimatore, the state-appointed administrator of the Italian company, announced the disposals plans at the weekend. The sale will assist Cirio as it seeks to turn itself around after defaulting on €1.1bn (US$1.346bn) bonds late 2002.


Cirio has come under pressure to sell its shares in Bombril by both minority shareholders and the Brazilian stock market regulator, reported ANSA. Administrators are also investigating offers for Cirio’s other subsidiary interests.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact