PepsiCo has today (10 November) confirmed that it has acquired Brazilian biscuit manufacturer Mabel.

Last week, reports circled that PepsiCo was set to buy Mabel but neither PepsiCo or Mabel were immediately available for comment at the time of writing.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

As part of the deal, PepsiCo is expected to employ 12,000 people and operate 19 food and beverage manufacturing facilities in Brazil. The deal is expected to strengthen PepsiCo’s business in the emerging market, the company said.

John Compton, CEO of PepsiCo Americas foods and global snacks group said: “PepsiCo continues to build its global macro-snacks portfolio and make strategic investments that will drive our business performance and unlock long-term growth opportunities.”

“Brazil is an extremely important market for PepsiCo and this acquisition well positions us in a key segment in the snack category there.”

The transaction is subject to a post-closing review by Brazil’s Council for Economic Defense. PepsiCo did not disclose financial details. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

With five manufacturing plants in Brazil, Mabel has the infrastructure to produce more than 1m cookie packages per day, the company said. Mabel offers more than 200 products, including crackers, cookies and wafers.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now