BRF has formally launched what it claims to be the “world’s largest” halal meat company, OneFoods.

OneFoods was previously called Sadia Halal, plans for which the Brazil-based meat giant first announced last summer. The business has operations in more than 40 countries in the Middle East, North Africa, Europe and Asia, BRF said. It has a market share of approximately 45% in the markets in which it operates a direct distribution platform and offers branded product portfolio, namely Saudi Arabia, United Arab Emirates, Kuwait, Qatar and Oman. 

The group’s products are sold under brands including Sadia. Pedro Faria, BRF’s global CEO, claimed Sadia is the “number one” halal food brand in the Middle East. “This is a fantastic asset that shows how close we are to consumers and just how confident they are in the quality and origin of our products,” he suggested. 

The business is headquartered in Dubai and employs around 15,000 people. It will be headed by Patricio Rohner, the general manager of BRF’s operations in the Middle East and North Africa. 

“By creating a local company to consolidate our operations in Islamic markets, we moved further up the production chain to get closer to our consumers, which should support the accelerated growth of OneFoods,” Faria predicted. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“[OneFoods’] goal is to accelerate the transition process and forge closer relationships with consumers in all its markets, by replicating the leadership it has attained in the Middle East through its brands, distribution, integrated chain, low costs and high-quality and innovative products,” Rohner added.

Products are supplied by ten halal-certified plants, eight of which are located in Brazil, one in the United Arab Emirates and one in Malaysia.