Brazil-based food group BRF has revamped its management structure, a move it claimed would “boost the company’s growth potential”.
The company has formed five business units based on geography, with general managers for each reporting into CEO Pedro Faria.
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The units will focus on Brazil, Europe and Asia, with a fourth looking at BRF’s wider Latin American business and a fifth responsible for Africa and the Middle East.
BRF’s business had been divided in two, with a unit looking at Brazil and another at all other markets.
Faria, the former head of BRF’s international business, became CEO at the start of the month and believes the changes will help the company’s overseas operations.
“Our new global CEO, Pedro Faria, wants to improve the BRF’s presence in some specific regions,” a BRF spokesperson told just-food.
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By GlobalDataLast year, BRF announced investment in Indonesia and the Middle East.
In November, just-food interviewed BRF CFO Augusto Ribeiro and discussed the company’s plans for international expansion. We also sat down with Roberto Banfi, the head of the group’s European arm at the SIAL trade show, to talk about its plans for the region.
