Restaurant chain Arby’s is to offer consumers a new line of sandwiches in a bid to capitalise on the lunchtime rush.
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The Market Freshä line of deli-style sandwiches will be available from this month. Initially there are four made-to-order options; Roast Beef and Swiss, Roast Turkey and Swiss, Roast Ham and Swiss, and Roast Chicken Caesar.
Nancy Cogger, VP and general manager, Arby’s International, explained: “It’s all about better quality fastfood and keeping pace with the changing consumer palate.
“Arby’s is satisfying market demand with our newest sandwich […] Team this with a quieter, more relaxed restaurant environment and you’re talking a winning combination.”
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By GlobalData
