Danone is adding a Greek-style line to its Activia yoghurt range in Canada.
Activia Greek is available in six flavours: lime, cherry, orchard fruits, raspberry & lemon, mango and vanilla.
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“Consumers are very loyal to Activia and the development of a new ‘Greek’ version of Canada’s favourite brand is a direct result of the demand,” Pauline Varga, vice president of marketing at Danone Canada, said.
Danone cited data from Nielsen that said the Greek yoghurt segment represents 25% of yoghurt sales in Canada. Among the 83 new yoghurt launches 66% were in the Greek segment.
Greek yoghurt has regularly grabbed the headlines on both sides of the Atlantic in recent years. Demand is booming in the US, where the sector is led by privately-owned Chobani, although the company is facing increasing competition from Danone and General Mills.
In the UK, manufacturers have launched more lines – but the way the products are marketed has come under scrutiny.
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By GlobalDataLast month, The UK Court of Appeal upheld a judgement made last March that ruled products sold as ‘Greek yoghurt’ had to be made in Greece.
Total yoghurt owner Fage had claimed Chobani’s products on sale in the UK could not be labelled ‘Greek’ as it was made in the US.
Chobani re-labelled its UK lines as ‘strained’ yoghurt after the March judgement but has asserted it will take its battle over the term ‘Greek’ yoghurt to the UK Supreme Court.
Danone was also forced to relabel is Danio yoghurts on sale in the UK as ‘strained’.
