Dairy giant Danone has launched a new Greek yoghurt which targets kids in Canada.
The new yoghurt is said to be “the first yoghurt tailored to kids’ tastes” and each 100g serving of Danino Greek contains 8g of protein.
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Danone claims Danino Greek has been designed to “support kids’ active lifestyles” adding it is “the perfect snack to invigorate kids in mind and body”.
“Given the importance of protein to a child’s growth, our research and development team and nutritionists worked closely together to develop a product that offers all the benefits of yogurt while ensuring the texture, flavours and packaging appeal to children,” said Pauline Varga, vice president, marketing at Danone Canada.
The product is offered in three different flavours: yellow fruits, grape, banana and caramel. RRP on a pack of four yoghurt cups is CA$3.99 (US$3.62).
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By GlobalData
