An advert for Kellogg's Eggo Pancakes and Eggo Waffles has won best commercial at the Bessie Awards, and actor Ted Whittall gained a Kari award. Designed by Leo Burnett, it was voted to win by almost three to one by viewers in the 18th Armchair Critic poll. The advertisement sells pop-in-the-toaster-waffles via puppets in an ironic send-up of 1950s domestic breakfast bliss.
An advert for Kellogg’s Eggo Pancakes and Eggo Waffles has won best commercial at the Bessie Awards, and actor Ted Whittall gained a Kari award. Designed by Leo Burnett, it was voted to win by almost three to one by viewers in the 18th Armchair Critic poll. The advertisement sells pop-in-the-toaster-waffles via puppets in an ironic send-up of 1950s domestic breakfast bliss.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
