Canadian retailer Loblaw has launched a two-week “big brands” sale, which will see it reduce the price on a number of national and private-label brands.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“For just two weeks, on top of the great value Canadians already expect when they’re shopping, customers can choose from a variety of brands they trust, including popular national brand products and Loblaw’s own private-label President’s Choice at even lower prices than last year,” the company said.


Loblaw has increasingly tried to reach out to price-conscious shoppers through promotional activity, including its January Price Freeze and Low Price Report event. The group has also increased its focus on private label – launching its low price ‘no name’ own label brand.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now