A Montreal-area woman has launched a demand for a class action against Kellogg Canada, claiming it misleads consumers with “low sugar” advertising on its boxes of Frosted Flakes and Froot Loops cereals, reports the Montreal Gazette.
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Janie Bedard of Deux Montagne says the cereal maker’s low-sugar marketing strategy leads consumers to believe the boxes contain “one-third less sugar” than the original cereals of the same brand.
But since the company replaced the sugar with starch, the buyer is actually getting a product that contains 7% more “sugars” in the case of Frosted Flakes and 4% more in Froot Loops, Bedard says in her suit, which was filed Thursday.
An equal portion of the low-sugar version cereal has more “sugar” and calories than the original, said Bedard, a mother of four children age 2 to 9.
A similar class-action demand was filed in California in March.
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By GlobalDataShould the Federal Court approve the cross-Canada class action, Bedard will be asking Kellogg Canada for a refund for the 16 boxes of cereal she bought.
Also, Bedard will demand the manufacturer turn over profits from sales of the low-sugar cereals in Canada to children’s health organizations.
