Canadian grocer Sobeys has announced plans to extend its Signal private-label range.
Signal, Sobeys’ cut-price own-label line, was launched last year to replace its Compliments Value brand.
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The initial line included 250 products but since January the retailer has added over 175 more products to the range, a spokesperson told just-food.
This summer, Sobeys will add a further 50 products to the Signal range, the spokesperson added.
The news follows Sobeys’ announcement that it is launching a discount chain, FreshCo, in Ontario. Last week, Sobeys opened eight FreshCo stores in the province.
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