Spain’s Cerealto Siro Foods has signed an agreement with local farmer cooperative Acor to purchase durum wheat directly from producers and to foster sustainable production.
The deal applies to farmers in the Castilla y León region of north-western Spain where Acor, or the General Agricultural Cooperative Society, is based. Both parties intend to jointly engage in research to improve the “value chain” for durum wheat, while the co-op will provide technical assistance to growers to deploy good agronomic practises under guidance from Cerealto Siro Foods.
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Cerealto Siro Foods was formed in a merger last year between Cerealto and Siro Foods with an objective to focus on cereals, cookies and pasta products, while ditching the categories of pastries and baby foods.
Juan Manuel González Serna, the president of the combined business, said: “The spirit of the agreement is to deepen knowledge of the value chain of durum wheat in order to manufacture and offer Spanish consumers the best Pasta Alimenticia in terms of flavour, quality and cost. At the same time, as we [Cerealto Siro] guarantee product traceability from sowing to the supermarket shelf, we favour the local economy and improve guarantees for our farmers, and we reduce our impact on the environment by implementing more sustainable practices and bringing the crop closer to our factories.”
The initiative falls under the company’s Alma Prima programme where Cerealto Siro aims to find value-added opportunities from the raw materials to produce products in the pasta, biscuits and cereals segments.
Justino Medrano, the president of Acor, added: “With this agreement we are looking for our agricultural partners to obtain greater stability in the medium and long term, as well as greater security over the final price of wheat” to maximise profits for farmers.
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