Private-equity-backed bakery group CH Guenther & Son has bought US tortilla manufacturer Fresca Mexican Foods.

The financial details of the deal were not revealed.

In a statement, CH Guenther & Son said it is looking to expand its tortilla output and improve its relationships with foodservice customers.

Idaho-based Fresca Mexican Foods has 370 full-time employees and manufactures approximately five million tortillas daily.

CH Guenther & Son CEO and president Rod Hepponstall said: “The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy.

Hepponstall joined the group in 2023 after five years as chief executive at seafood supplier High Liner Foods.

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CH Guenther & Son is owned by US-based PE firm Pritzker Private Capital alongside management and co-investors.

The Texas-based company has a workforce of 5,000 across 30 food manufacturing sites in the US, Canada and Europe.

Its portfolio of brands includes Morrison’s White Wing flour mixes, Sun-Bird, Pioneer and William seasoning mixes.

Pritzker Private Capital also counts US manufacturers Monogram Foods and Sugar Foods among the companies in its portfolio.

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