Lever, affiliate of Anglo-Dutch Unilever, made its debut in the Chilean chewing gum market as of January 2001. Lever has introduced dental hygiene gum (sugar free with dental hygiene ingredients), which it is importing from Europe. The total value of chewing gum sales in Chile is estimated to be US$60m per year. Sugar free gum now represents 50% of all gum sales in Chile. According to Lever management there is a global trend toward the use of this type of gum to complement traditional dental hygiene products.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Lever’s medium term goal in Chile is to achieve a 20% share of sugar free gum sales. Given the strong acceptance of dental hygiene gum in Chile, management expects other contenders to enter the market. Lever already sells traditional dental hygiene products in Chile including toothpaste, toothbrushes and complementary products, with respective market shares of 70%, 25%, and 5%.


By Steve Lewis, just-food.com correspondent

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now