Chinese dairy firm American Dairy will this month launch AstroBaby, a new high-end series of infant formula products.
AstroBaby products are tailored to meet the nutritional needs of different age groups.
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The product is aimed at the children of “Chinese career women”, who will typically take between three and four months maternity leave.
“Breast milk is of course the best source of nutrition for babies, but when a mother is unable to consistently provide it, there needs to be a high-quality breast milk substitute. AstroBaby is designed to address this concern and ensures that children receive the specific nutrients needed to healthily progress through each of the three key development stages,” CEO Leng You Bin explained.
The premium nature of the product is also designed to alleviate consumer concerns over the safety of formula products.
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By GlobalData
