Bright Dairy & Food Co., the dairy unit of Chinese food giant Bright Food, has signalled that it plans to invest in driving growth across its business by increasing production capacity by 40%.
Speaking at a shareholders meeting in New Zealand last month (18 December), Bright Dairy management highlighted areas where it would concentrate its growth efforts. These include increasing the proportion of industrial products with “high added-value” while growing “infant and other nutritional” sales.
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“These priorities will be achieved through expansion plans, including lactoferrin production, mixing canned lines and a further 40% increase in production capacity,” the company said.
According to a Reuters report yesterday, Bright Dairy plans to invest CNY450m (US$74m) to build dairy farm in Henan province. With food safety concerns of paramount importance in the Chinese dairy sector, a number of domestic companies are moving to an integrated supply chain model in order to ensure the reliability and quality of raw milk supplies.
