Forty-seven year-old restriction on rice import quotas are due to be lifted in China, opening the market and giving retailers the chance to import more rice and embark on a round of price cuts next year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Trade & Industry department is expected to announce the details of the liberalisation of the rice industry within the next two months. Most barriers to trade will likely be abolished. Any company will be able to import after registering, and simply decide for itself how much rice to import. Currently strict import quotas are keeping prices high.


Industry sources said that the three large supermarket chains ParknShop, Wellcome and China Resources, planned to import rice directly. Large fast food chains, including Maxim’s, Cafe de Coral and Fairwood, are also believed to be interested in joining the market.


Rice traders are believed to be expecting retail prices to drop by 5-10% after the market is opened.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact