US fastfood chain Kentucky Fried Chicken (KFC) has opened its 70th outlet in Beijing city, securing its dominant position in the city’s fastfood market.
KFC, which is owned by Tricon Global Restaurants, entered the local market in 1987. To date, it has recorded 192 million customer visits in 520 outlets situated throughout 130 Chinese cities. Around 99% of those restaurants are profitable.
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