German retailer Metro Group intends to increase its expansion pace in China with the aim of doubling the number of cash-and-carry outlets it operates in the market over the next five years.
“The ultimate goal is to double the current number of [approximately] 50 stores in medium term, which would lead into more than eight openings per year,” a spokesperson for the company told just-food today (26 April).
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The spokesperson confirmed that Metro would focus expansion on the economically developed areas of The Bohai Bay, the Yangtze River Delta and the Pearl River Delta. However, the retailer added that expansion was dependent on the “availability of land plots”.
The spokesperson also revealed that Metro is looking to boost its cash-and-carry operations in other developing markets, such as India, but declined to comment on specific growth targets.