Nestle has opened an ice cream production site in Guangdong, China, in a move that signifies the country’s importance to its business, the Swiss food giant told just-food today (28 March).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The Chinese ice cream market has achieved double-digit growth in the past couple of years,” a Nestle spokesperson explained. “The opening of this new factory reflects this growth.”
While Nestle declined to provide a detailed breakdown of its activities in the Chinese market, the company stressed the potential offered by the region.
“Ice cream is a trend in China and we have seen a growing demand. We are responding to this,” Nestle said.
The factory, which opened at the beginning of this week, will produce 64m litres of ice cream on an annual basis.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
