CHINA: Noodle maker to enter dairy products market
Chinese instant noodle maker Master Kong is to enter China’s dairy products and fresh milk market through the purchase of a stake in Taiwanese food company Wei-Chuan Foods. Master Kong, China’s leading instant noodle brand, is planning to use Wei-Chuan’s knowledge of fresh milk processing and distribution to improve its operation.
Chinese instant noodle maker Master Kong is to enter China’s dairy products and fresh milk market through the purchase of a stake in Taiwanese food company Wei-Chuan Foods.
Master Kong, China’s leading instant noodle brand, is planning to use Wei-Chuan’s knowledge of fresh milk processing and distribution to improve its operation.
The company hopes to gain a sizeable portion of the Chinese mainland dairy market, reported Asia Pulse.
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