New Zealand dairy group A2 Corporation has announed that it is expanding in China with the launch of a2 Platinum infant formula in the market.

The first shipments are due to leave the group’s Aukland packaging facility ship to China this month, the company said. A2 will then begin distribution in Australasia “soon after”, the alternative milk manufacturer added.

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The move to expand in the Chinese market, initially announced last October, will see A2 roll out its infant formula in Beijing, Shanghai, Guangzhou, Tianjin and Chongqing before progressively expanding to further major cities plus Hong Kong and Macau.

The company hopes to cash in on the massive demand for premium, foreign made infant formula in China, under suply of which has prompted a sharp rise in infant formula prices in the market.

For just-food’s analysis of the massive swelling in demand for international infant formula click here, or for some perspectives on the issue from leading infant manufacturer Danone click here.

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