Chinese meat processor Zhongpin has started building a prepared meat facility in the province of Henan.
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The facility, based in Zhongpin’s Industrial Park in Changge City, is expected to cost US$13.2m and will bring the company’s capacity of prepared meats to 54,000 metric tons.
The plant will be used to process high value-added prepared meat products, such as sausages, meatballs and hams, as the Chinese middle-class eat more and more protein.
“Demand for pork processed in modern hygienic processing facilities remains strong as consumers are increasingly purchasing their pork from supermarkets, hypermarkets and retail outlets rather than the traditional wet markets,” said Xianfu Zhu, chairman of board and CEO of Zhongpin.
“During 2008 we foresee that consumer demand for high-quality, fresh and hygienic pork products will continue to be very strong, supporting Zhongpin’s rapid expansion plan.”
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By GlobalDataThe facility is expected to begin operations by the end of the June.
