Seven & I Holdings has told just-food that it plans to make a massive push into the Chinese mainland, increasing by five times the number of convenience stores the Japanese retailer operates there.

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The company will increase its store base from the 100 7-Eleven outlets it currently operates to over 500 by fiscal 2014.


“Seven & i could grow its Chinese business by fivefold, with our convenience store business driving such an expansion,” said Seven and I chairman Toshifumi Suzuki.


The company said it plans to boost its Chinese sales to an annual JPY400bn (US$4.5bn) by fiscal 2014, from about JPY100bn now.


7-Eleven Japan opened its first Chinese outlet in Beijing in 2004. The chain expanded into Shanghai this April under a franchise contract with a Taiwanese retailer, then into Tianjin this September.

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