UK retailer Tesco is launching its own-brand products in China in the first step towards releasing 500 of its ‘value’ products onto the shelves of 41 stores in the next few months.
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It will signify the first time that the Tesco name has appeared in the Hymall stores, in which Tesco owns a 50% stake.
The products, called Le Goe Tesco value, include essential items like tissues, shower gel, biscuits and noodles and will be locally sourced.
Tesco spokesperson Greg Sage told just-food: “The Chinese consumer has an appetite for great value and quality, and if we can offer this then the range could be a great success for us.”
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By GlobalData
